The Pros And Cons Of Doing Your Own Real Estate SEO

The Pros And Cons Of Doing Your Own Real Estate SEO

Embarking on a DIY project often brings mixed feelings. The excitement of taking control, the fear of potential mistakes, and the satisfaction of success. Just as you might decide to renovate your own property, you could also choose to handle your real estate business’s SEO (Search Engine Optimization) yourself. But is it the right choice? In this article, we’ll delve into the pros and cons of managing your real estate SEO in-house, laying it out like a floor plan to help you make an informed decision.

The Pros of DIY Real Estate SEO

1. Full Control:

Managing your SEO in-house is like having the keys to your property. You have control over your content, keywords, and SEO strategies. This can give you a sense of ownership and allow for flexibility in adapting your SEO efforts to the dynamics of your business.

2. Cost Savings:

Just as doing your own property renovations can save you money, so can handling your own SEO. By not outsourcing, you may be able to direct the funds you’d have used on professional SEO services to other aspects of your business.

3. Learning Opportunity:

DIY SEO provides an opportunity to acquire a new set of skills. Just as you might learn about plumbing or electrical wiring while renovating a property, you can learn the ins and outs of SEO through hands-on management.

The Cons of DIY Real Estate SEO

1. Time-Consuming:

SEO isn’t a one-time activity, it requires ongoing attention and adjustments. Doing your own SEO is like maintaining a large property; it can be time-consuming and distract you from your core real estate business activities.

2. Learning Curve:

Like any DIY project, SEO has a learning curve. There are many aspects to it – keyword research, backlink building, local SEO, and more. The complexity can be compared to trying to renovate an old property without much construction experience.

3. Potential Mistakes:

Without professional guidance, you might make SEO mistakes that can hinder your website’s performance or even lead to penalties from search engines. This is similar to accidentally damaging a vital part of your property during a DIY renovation.


DIY real estate SEO can be both exciting and challenging. It offers opportunities for learning, control, and cost savings, but it also presents potential pitfalls like time consumption, complexity, and potential for mistakes.

Before embarking on the DIY SEO journey, consider the scope of the task and whether you have the necessary time, knowledge, and skills to effectively manage it. If you’re unsure, consider seeking help from experts like us at ThriveByWeb. We specialize in real estate website development, content writing, and SEO, and we’re here to help you navigate the digital marketing landscape.

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