Listing Creation: We start by creating your business listing on over 100 online directories. These include high-authority platforms like Google Business Profile, Bing Places, Yelp, Trustpilot, Trusted REI, as well as local and real estate-focused directories. Each listing is a new opportunity to be found online by potential customers.
Profile Optimization: We go beyond just filling in the blanks. Our team expertly crafts your business description, carefully selects the appropriate categories, and makes sure every detail aligns with SEO best practices. We use researched keywords and SEO-friendly language to make your listing more attractive to both users and search engines.
Accurate Information: We ensure that all your business information, from your address to your operating hours, is correct and consistent across all platforms. This helps to prevent customer confusion and boosts your credibility in the eyes of search engines.
Image Optimization: We go a step further by optimizing the images used in your profile. This includes using high-quality images, adding alt text, and ensuring file sizes are optimized for fast loading speeds.
CTA Integration: To maximize engagement, we integrate clear and compelling calls to action (CTAs) in your listings where possible. This could be prompting users to visit your website, call your business, or leave a review.
Search Engine Trust: Search engines, like Google, value consistency. When your NAP information is consistent across the web, search engines gain more confidence in the accuracy of the data, which can positively impact your local rankings.
Improved Local Rankings: Inconsistencies in your NAP information can confuse search engines, leading to lower rankings in local search results. By ensuring NAP consistency, we help improve your visibility in local search results, making it easier for potential customers in your area to find you.
Customer Trust: Consistent NAP information is not only important for search engines, but for potential customers as well. Inconsistent information can lead to confusion or a lack of trust in your business, negatively affecting their decision to choose your services.
Citation Audit: We start our process by conducting a thorough audit of all existing citations to identify any inconsistencies or errors. We then fix these issues to ensure accurate, consistent information across the board.
Ongoing Maintenance: Ensuring NAP consistency isn’t a one-time job. Businesses evolve, and your online information should reflect that. Whether you’re updating your phone number or moving to a new location, we manage these changes to ensure your NAP information remains up-to-date across all listings.
Full Business Details: We meticulously fill out every section of your business profile, including your business name, address, phone number, website, and email. But we don’t stop there. We also include your hours of operation, accepted payment methods, and even the year your business was established.
Business Description: We write a captivating and SEO-friendly description that clearly communicates what your real estate business does, the services you offer, and the values that set you apart. This not only helps search engines understand your business better but also provides potential customers with a compelling snapshot of your business.
Visual Appeal: A picture speaks a thousand words, and this couldn’t be truer for your business profiles. We upload high-quality photos of your business, team, and any other visual content that adds credibility and sparks interest in your business.
Keyword Optimization: We strategically incorporate relevant keywords into your profile, helping you show up in more search results. However, we always prioritize readability and value for your potential clients, ensuring your profile doesn’t come off as “spammy.”
Reviews and Ratings Management: Reviews play a significant role in a customer’s decision-making process. We set up a system to manage and respond to reviews, showing your business’s commitment to customer satisfaction.
Updates and Maintenance: Just like the NAP consistency, ensuring profile completeness isn’t a one-and-done task. Businesses evolve, and so should your online profiles. We handle all necessary updates to keep your profiles fresh and relevant.
Constant Surveillance: Our team of digital marketing specialists will regularly monitor your listings across all platforms to identify any changes or updates that might affect your visibility or rankings.
Timely Modifications: Whether it’s a slight tweak in your operating hours or a complete overhaul of your services, we promptly update your listings to reflect the most current information about your business. This not only helps your SEO efforts but also builds trust and transparency with your potential clients.
Responding to Reviews: Online reviews are a significant factor in a consumer’s decision-making process. We monitor and respond to all reviews and ratings on your listings, whether positive or negative, showing your audience that you value their feedback and are committed to improving their experiences.
Fresh Content: Just like any other aspect of your online presence, business listings need to stay fresh and engaging. We periodically update your profiles with new images, posts, offers, or news about your business to keep your audience engaged and informed.
Performance Tracking: With regular reviews of analytics and insights, we track the performance of your listings and use this data to continually optimize and enhance your profiles. We share these insights with you monthly so that you are always in the know about how your listings are performing.
Performance Tracking: With regular reviews of analytics and insights, we track the performance of your listings and use this data to continually optimize and enhance your profiles. We share these insights with you monthly so that you are always in the know about how your listings are performing.
Listing Expansions: The digital landscape is ever-changing with new platforms and directories popping up all the time. We stay on top of these trends, ensuring your business is listed on any new, relevant sites that could boost your online visibility.
Proactive Review Solicitation: We believe that the best defense is a good offense. That’s why we don’t wait for reviews to come in, we proactively request them from your satisfied customers. Our strategies include follow-up emails, customer satisfaction surveys, and other methods designed to encourage positive feedback.
Responsive Management: A well-handled negative review can be just as beneficial as a positive one. We respond to all reviews in a timely and professional manner, addressing any issues raised, and demonstrating your commitment to customer satisfaction. We always consult with you before responding to ensure our replies align with your company’s voice and policy.
Monitoring and Reporting: Using specialized tools, we monitor and track all reviews across various platforms in real time. This enables us to catch and address any potentially damaging reviews swiftly. We also provide you with monthly reports detailing review trends, customer feedback, and our response strategies, keeping you in the loop at all times.
Improvement Strategies: Reviews offer a wealth of information about your customers’ experiences and perceptions. We use this feedback to identify areas for improvement in your services and to refine your online presence.
Reputation Building: Our team strategically highlights and promotes positive reviews across different platforms, including your website and social media channels. This not only boosts your online reputation, but also encourages more positive reviews.
Listing Performance: We monitor your listings across all platforms, and our monthly reports provide an overview of the performance of each one. You’ll get data on the number of views, clicks, and other key metrics. This will give you an understanding of which listings are driving traffic and conversions and may need more focus.
Citation Audit: Our monthly reports include a complete citation audit, showing all your business citations we have created or updated, their status, and the impact they are having on your online visibility.
Review Analysis: Reviews across different platforms are compiled and analyzed to give you an overview of your online reputation. We provide insights on overall rating trends, responses to negative and positive reviews, and highlight key areas for improvement based on customer feedback.
Recommendations and Action Plan: Our reports aren’t just about presenting data; we also provide strategic recommendations. Based on our audit and analysis, we outline actions for the following month to enhance your online presence, improve ratings, and increase visibility.
Keyword Ranking Update: To assess the impact of our SEO efforts, we include updates on how your website is ranking for target keywords on major search engines. This will give you an understanding of your SEO performance and areas that may need more attention.
