We do not use AI, templates, or recycled content. Every word we write is specifically crafted for your real estate business, your audience, and your SEO goals.
We use relevant keywords discovered through our research. Our focus is to maintain a natural flow while improving your website’s visibility on search engines.
Informative, engaging, and relevant content encourages visitors to stay longer on your site and interact with your brand, leading to higher conversion rates.
We ensure the content is aligned with your brand image, tone, and style guide. We aim to create a consistent experience across all your digital platforms.
We structure the content considering SEO best practices. From using headings and subheadings to internal and external links.
We create posts centered on vital real estate themes like foreclosure, probate, inheritance, job relocation, divorce, bankruptcy, landlord challenges, vacant homes, code violations, and more!
We balance between delivering valuable information and maintaining an engaging tone, making your blog posts an enjoyable read.
We stay on top of real estate trends and news to keep your audience informed. An updated blog reflects a proactive business and can serve as a go-to resource for your clients.
Every blog post ends with a compelling call-to-action to encourage readers to engage further with your real estate business, be it contacting you for a service, sharing the post, or leaving a comment.
We add Schema markup across your website, from your homepage to city pages, making your entire site more intelligible to search engines. This can improve your overall search ranking and enhance the appearance of your site in search results.
There are unique Schema types specifically designed for real estate websites. These include markups for properties for, rentals, real estate agents, brokers, and more. We'll implement these on your site to help search engines better understand your services.
Schema markup can result in "rich snippets" — enhanced descriptions that appear in search results. These can include star ratings, pricing, and other engaging details that can increase your click-through rates.
With local business and address Schema markup, we help search engines identify your location information, improving your visibility in local search results.
Like any other SEO strategy for real estate, Schema implementation is not a one-time task. We provide ongoing management and updates in response to changes in your business, website content, or updates in Schema.org definitions.
Google Analytics Setup & Management: If not already set up, we’ll establish your Google Analytics account, connecting it to your website. This allows us to monitor key metrics such as the number of visitors, their behavior, conversion rates, and more. This data helps us continually optimize your website and content strategy for maximum effectiveness.
Google Search Console Integration: We’ll also integrate your site with Google Search Console. This tool offers insights into how Google and other search engines view your site. It helps us identify any indexing issues, check backlinks, see what search terms bring people to your site, and much more. It’s like getting feedback directly from Google!
Regular Reporting: Understanding these analytics platforms can be a challenge. As part of our service, we provide regular, easy-to-understand reports highlighting the important information and what it means for your business. We’ll show you the impact of our SEO efforts and areas we plan to focus on next.
Data-Driven Decision Making: These tools give us valuable data, which we use to make informed decisions. Whether it’s identifying high-performing content to replicate success, understanding user behavior to improve site usability, or finding issues to improve site health, we let data guide our strategy.
Local Relevance: Each landing page we create is tailored to a specific city or town. We infuse these pages with locally relevant keywords and content, which helps your site rank higher in local searches. This approach amplifies your visibility among potential clients in the areas that matter most to your business.
Personalized User Experience: A landing page dedicated to a particular city or town allows us to deliver a more personalized user experience. We include local references, highlight your expertise in that area, and even feature local client testimonials. This helps create a stronger connection with your visitors and can boost your credibility and trustworthiness.
Localized Lead Generation: Each local landing page serves as a targeted lead generation tool. They include strong, location-specific calls to action that encourage visitors to connect with you, be it by filling a form, making a call, or subscribing to your newsletter.
Scalable Strategy: As your business expands into new territories, we can scale this strategy by creating new landing pages for the new areas you serve. This flexibility ensures your SEO efforts grow in sync with your business.
Performance Tracking: We continually monitor the performance of each landing page, tweaking and optimizing as necessary based on real-world data.
Quality Over Quantity: While having a high number of backlinks can be beneficial, the quality of those backlinks matters even more. We prioritize securing backlinks from authoritative, relevant, and trustworthy websites in the real estate industry and related sectors.
Diverse Link Profile: Just as a diverse investment portfolio is more resilient, a diverse link profile can better boost your SEO. We strive to obtain a mix of backlinks, including those from blogs, news sites, directories, and more.
Content-Driven Strategy: High-quality, unique content often attracts backlinks naturally. By creating and promoting engaging blog posts, informative articles, and other valuable content, we make your website a link-worthy resource.
Ethical Practices: We adhere strictly to white-hat SEO techniques, which means we never resort to questionable link-building tactics. This ensures your website remains in good standing with search engines and avoids penalties.
Continuous Monitoring: Our work doesn’t stop after a backlink is secured. We continually monitor your backlink profile to ensure it remains robust, relevant, and beneficial to your SEO efforts.
Detailed Reporting: Every month, you’ll receive a comprehensive report detailing the performance of your target keywords. You’ll see how your rankings have improved over the month, which keywords are performing best, and how these trends relate to your overall business goals.
Competitive Analysis: Our reports also include an overview of how your site is performing in comparison to your key competitors. This perspective enables us to adapt our strategies to keep you ahead in the market.
Progress Tracking: With monthly updates, you can easily track progress over time and see the tangible results of our SEO efforts. Whether we’re moving up in rankings, holding steady, or need to pivot our approach, you’ll always be in the know.
Insightful Recommendations: Alongside the raw data, our reports provide insightful recommendations and action plans for the upcoming month. We’ll discuss what’s working, what needs improvement, and the next steps to maintain positive momentum.
Transparent Communication: Our team is always here to discuss your monthly reports in detail. We are open to questions, feedback, and any other discussions to ensure we are on the same page.